Richard Ketley

Richard Ketley is a Director of Genesis Analytics, and has been head of the Banking Strategy and Access to Financial Services Practices since 2001.  Richard is widely recognised and consulted as a leading expert on banking in Africa. He has worked extensively with banking and financial sector clients throughout Africa and the Middle East.


Richard has led assignments with banks and financial institutions for over 10 years. These assignments cover the full range of specialist areas covered by Genesis Analytics from working with Boards and management on addressing strategic challenges and bank acquisitions, to advising clients on treasury strategy, to the development of effective retail value propositions that meet client and shareholder expectations. Richard has a particular interest and focus on mobile payments and money transfers and solving the challenges of providing banking services to small businesses. Richard has advised many of the top banks in our geographic area. Richard is an accomplished speaker, and lectures widely on topics in retail banking.


Before joining Genesis, Richard was the Head of Strategy: Africa for Standard Bank, where his responsibility extended to 17 countries, and was focused on mergers and acquisitions, retail and card strategies. Prior to that he worked in debt capital markets at Deutsche Bank. He gained in-depth insight into the needs and requirements of the financial sector in South Africa when he was the Chief Director of macro- economic policy and financial oversight at the National Treasury. At the World Bank, Richard played a key role in the development of South Africa’s macro-economic strategy and medium-term planning framework. He has also worked as an advisor to the Ugandan Ministry of Finance and Economic Planning.  Richard holds a Bachelor of Arts (Honours) degree from the University of the Witwatersrand, and a Master of Science in Economics from London University, where he specialised in finance.