Nicola Tyler is South Africa’s renowned expert in the field of lateral thinking. She has personally worked with and been trained by Dr. Edward de Bono in his creative and lateral thinking methods and is widely considered a master at applying the techniques in live business situations. Over the years Nicola’s unique style of working has earned her a reputation which, today, is cited as being able to “turn strategy into action”. Her personal passion for innovation, driving change in organisations and ultimately getting to results (action) is realized through a process she has coined as “operative strategy”. She is also a guest lecturer at GIBS (Gordon Institute of Business Science) and presents an elective on Creative and Innovative Thinking on the GIBS MBA Programme.