Adrian Steed gained hands-on experience as a broadcaster in the South African Electronic Media for 40 years. He worked on Radio from 1957, and then, when Television was introduced in 1976, he made the transition to what is currently the most powerful medium in the world.
No sooner had Television started than Adrian began to get requests from public relations practitioners for help with clients who were anxious about forthcoming media encounters, especially those involving TV appearances. During the past 25 years Adrian has helped hundreds of business people present themselves to advantage in any situation, more particularly when making business presentations or being interviewed by the press or on radio and television. He has a wealth of knowledge and experience in this unique training arena and, while he is quick to point out that he can’t change people’s upbringing and education, he can and does achieve remarkable results with people after just a few hours, encouraging them to adopt new skills and techniques. It’s work that he enjoys, and he says that to watch people who need his help put his advice into practice is extremely gratifying and fulfilling.
Adrian is only too aware of how nervous and apprehensive everybody is when dealing with the media or making presentations, so he gets positive results by conducting the workshops empathetically and tailoring them to Participants’ specific needs with personal and intensive coaching. The courses are interactive, comprehensive and informative in every respect. Some of their aspects are surprising and challenging, but Participants never fail to say how much they have learned in a comparatively short space of time and how much they have enjoyed having themselves built up and prepared for handling the presentation of themselves in any situation.
Adrian’s services have been and are used by, among many others, companies the likes of Anglo American, AngloGold, De Beers, Goldfields, Impala Platinum, Pick ‘n Pay, JCI, AECI, IBM, Standard Bank, First National Bank, Barclays SA, Old Mutual, Metropolitan Life, Alexander Forbes, Murray and Roberts, Barlow World, South African Airways, Sasol, Telkom, Rand Water, Eskom, Clover SA and Daimler Chrysler SA to name just a few. Surprisingly, Adrian has trained Participants attending his Master classes from more than 25 different countries.